Selling the Free Trade Agreement (FTT) to partner countries can help your company position itself and compete more easily in the global marketplace by removing barriers to trade. U.S. free trade agreements deal with a wide range of foreign government activities that affect your business: reducing tariffs, strengthening intellectual property protection, increasing the contribution of U.S. exporters to the development of FTA partner countries, fair treatment of U.S. investors, and improving opportunities for foreign government procurement and U.S. service companies. The largest multilateral agreement is the agreement between the United States, Mexico-Canada (USMCA, formerly the North American Free Trade Agreement (NAFTA) between the United States, Canada and Mexico. Both the creation of trade and the diversion of trade have a decisive impact on the establishment of a free trade agreement. The creation of trade will result in a shift in consumption from a cost producer to a low-cost producer, which will lead to an expansion of trade.
On the other hand, trade diversion will mean that trade will move from a low-cost producer outside the zone to a more expensive producer in the free trade agreement.  Such offshoring will not benefit consumers under the free trade agreement, which will be deprived of the opportunity to purchase cheaper imported goods. However, economists note that trade diversion does not always harm the overall national well-being: it can even improve national well-being as a whole if the volume of misappropriated trade is low.  The Doha Round would have been the world`s largest trade agreement if the United States and the EU had agreed to reduce their agricultural subsidies. As a result of its failure, China has gained ground on the world`s economic front through cost-effective bilateral agreements with countries in Asia, Africa and Latin America. American companies and workers have long thrived in the international economy. But in recent years, some countries have implemented national trade policies that unfairly favour their workers and businesses at the expense of American workers and businesses. That is where free trade agreements come in. As soon as the agreements go beyond the regional level, they need help.
The World Trade Organization intervenes at this stage. This international body contributes to the negotiation and implementation of global trade agreements. Trade agreements occur when two or more nations agree on trade terms between them. They set tariffs and tariffs on imports and exports by countries.